Cash4Gold CEO Presents Case Study at San Diego Response Expo

Jeff Aronson founded Cash4Gold as the first direct to customer gold buying business in 2007. Since then, the company has become the trend setter in the industry and America’s number one gold buyer.

A major component to Cash4Gold’s rapid success was their surprising TV advertising entry during the 2009 Super Bowl. The spot, entitled “One Up”, starred hip hop legend MC Hammer and late night icon Ed McMahon. The two celebrities, feeling the financial crunch themselves during tough economic times, explained the Cash4Gold service while offering up outrageous gold items they could exchange for cash.

The commercial drew critical acclaim and created a dramatic increase in traffic to Cash4Gold.com. The company has grown rapidly since the commercial was first aired, with customers requesting free “Refiner’s Return Paks” at an exponential rate when compared to previous months. Cash4Gold now has more than 300 employees and recently moved into a new state of the art facility.

Aronson, CEO of Cash4Gold, gave his case study "Cash4Gold's Super Bowl Success" to the crowd at the Response Expo in San Diego to discuss his decision to advertise during the Super Bowl and the resultant success. He also talked about the history of the company leading up to the commercial and the changes that have occurred since.

"This is a fantastic event, and it's an honor to have been invited to speak to an audience of my peers," said Aronson. "Direct response advertising is booming and this event celebrates that success."

The world economy remains in dire straits, and the value of gold is hovering around record levels. As a result, Cash4Gold’s popularity as a new revenue stream for the public remains strong. Many experts believe that when the economy does recover (and some point to signs that it could be soon), inflation will follow. Gold, seen as an investment hedge against inflation, could potentially go even higher.

Given the current price of gold, the difficult economic environment, and the service that Cash4Gold provides, there has never been a better time and easier way to sell broken or unwanted gold. Simply go to Cash4Gold.com and request your free Refiner’s Return Kit. Ship your gold in the insured, postage pre-paid envelope, and within days a check will arrive in your mail.

Since being founded in 2007, Cash4Gold has offered a unique, safe and secure way to sell something you no longer want or need. As a result of the 2009 Super Bowl commercial, more Americans are aware of and benefit from this extraordinary service.

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