Aronson Founder and CEO of Cash4Gold

Jeff Aronson is the Founder and CEO of Cash4Gold, the most successful direct-to-public refinery of its kind. The recent commercial starring Ed McMahon and MC Hammer that was aired during the Super Bowl put his young company into the spotlight, but Aronson and Cash4Gold generated a history of success before the ad aired. As he has done with Cash4Gold, Aronson has made a habit of quickly building industry leaders, further emphasizing the entrepreneurial spirit that has driven him since childhood.

In his youth, Jeff Aronson was fascinated by precious metals, but his main focus early on was on the music industry. Growing up in New York, Aronson made his passion into a business and became a young music producer in the big city. From the ages of 16 to 20, Aronson made regular trips in and out of Manhattan to work in several music studios.

Music was an early passion, but his education was priority number one growing up. Aronson credits his parents for providing a strong educational foundation as a child. His father a high school guidance counselor and mother a school secretary, the importance of Aronson’s education – and later his self education – was reinforced in the home. He had a modest upbringing, but the Aronson home provided a stable and disciplined family life. His parents provided an example of high family values and remain married to this day.

Aronson left home to attend Staten Island University in New York City and later graduated with a BA in Communications. He had a solid education behind him and a short history in music, but Aronson was not clear on his professional future. “Like 99% of kids who don’t graduate from Harvard Business School,” he reflects, “I had had no idea what I wanted to do with my life after graduation.”

While in search of his business purpose, Aronson relocated to the Midwest, and worked as a National Sales Manager for a Chicago-based refinery that he helped grow from $1.5 Million to almost $24 Million in sales. While in Chicago, it was an acquaintance that led him into the metallurgy business. A friend of Aronson’s had married a woman whose family was involved in a silver reclamation plant. The company engaged in a process of washing x-ray film to recover traces of silver. It was through his exposure to this business that he saw a huge void that needed to be filled.

Aronson then plunged into a six-year self education in the precious metals business. He apprenticed for large and small refineries across the country, learning from about 30 of the most knowledgeable experts in the industry. He observed each company’s distinct heat and chemical methods of separating metals, and drove himself in this self education to develop his own methods. As a young man, Aronson was a true entrepreneur, dedicating himself to self-education to become a master of his craft.

Now an expert of precious metals refining, Aronson was ready to go on his own. In 2001, he founded Albar Precious Metals. Always having a record of rapid success, he built Albar into one of the most successful refineries in the country within a couple of years.

Since the majority of Albar’s business was by mail order, Aronson had the freedom to run his business anywhere in the country he chose. Thanks partly to a passion for fishing and a region where scrap metal was big business, Aronson relocated Albar to Florida in August of 2004.

Whether related or not, the move proved to be a good one. Albar won refining contracts with United States government agencies, as well as a network of pawn brokers, dental labs and other major players in precious metal-intensive industries. By 2006, Albar was refining approximately 300,000 ounces of silver each week, and 10,000 ounces of gold. In recognition of the company’s astronomical growth, Albar was named to the prestigious Inc. 500 list of fastest growing companies in 2006 and 2007.

While at Albar, Aronson had the idea to expand into the direct-to-consumer business, a new frontier in precious metals refining. The pawn broker portion of Albar’s business was growing, and it was becoming clear that consumers had a need for a direct relationship with the refining company. In March of 2007, after extensive development, planning and infrastructure upgrades, Cash4Gold was born.

Cash4Gold provides consumers the ability to exchange their broken or unwanted gold for cash, giving them a safe, secure and fast transaction. Joined by company president Howard Mofshin, the company promptly grew from two to 300 people in the period of less than two years. As has been Aronson’s history for quickly generating success, Cash4Gold is now the largest jewelry appraiser and buyer from the public in the country, completing more than 700,000 transactions and setting a standard for the new industry that it spawned.

Symbolized by becoming the first refinery to purchase ad space for the Super Bowl in 2009, Aronson will continue to press for growth and improvement. As a result, a state of the art headquarters and processing facility are under construction and should be opened during the year. The 40,000-square foot facility will be a modern Fort Knox that will set even higher industry standards for quality control, efficiency, security and customer satisfaction.

Aronson envisions a future where Cash4Gold is a household American brand in the company’s space, becoming synonymous with the terminology. Along with The Estate Buyer, a wing of the company that focuses on fine jewelry, Aronson expects the company to triple or quadruple in size during the next five years, becoming a massive physical presence across the United States. Given Aronson’s long résumé of success, such expectations can only be considered attainable.

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